True view
Brand Awareness Campaign

CAMPAIGN CONCEPTION, ART DIRECTION, EXECUTION

TV Spot • Photoshoot

I spearheaded this vibrant brand awareness campaign for a local custom glass installation and repair company, showcasing my ability to conceptualize and execute multi-faceted marketing strategies. The campaign's eye-catching design was strategically implemented across various platforms, including high-impact billboards, engaging digital banner ads, attention-grabbing truck wraps, and targeted social media content.

A standout feature of the campaign was the inclusion of employees' children, which not only added authenticity but also fostered a strong sense of community within the company.

Campaign Development

• Collaborating with vendors to maintain the highest quality standards

• Strategically placing billboards in high-traffic areas for maximum visibility

• Designing digital banner ads for optimal engagement

• Creating visually striking truck wraps that served as mobile advertisements throughout the city

• Client Management: Direct collaboration with the client to align the campaign with their vision and goals

• Team Leadership: Guiding our creative team through ideation, design, and execution phases

• Vendor Coordination: Ensuring all external partners delivered to our exacting standards

• Multi-Channel Expertise: Seamlessly integrating various marketing channels for a cohesive brand message

The campaign's success in significantly boosting brand awareness for the client underscores my ability to deliver impactful, results-driven creative solutions in the role of Creative Director.

Donor Network AZ
38 seconds campaign

CAMPAIGN CONCEPTION, ART DIRECTION, EXECUTION

I led this dynamic campaign targeting 18-35-year-old males to increase organ and tissue donor registrations. The campaign's core concept revolved around the question, "What can you do in 38 seconds?" This approach effectively highlighted the ease and speed of signing up as an organ donor, juxtaposing it with various quirky activities achievable in the same timeframe.

Campaign Development

Research-Driven Strategy:
• Conducted in-depth focus groups to gather crucial insights
• Utilized findings to shape a comprehensive, multi-channel campaign

Creative Execution:

• Developed three 15-second spots for TV and online platforms
• Created engaging digital banner ads and landing pages
• Implemented a social media campaign encouraging user-generated content
• Collaborated with community influencers, including the president of the Arizona Science Center, to amplify reach

My Role:

• Worked closely with copywriter to develop compelling concepts
• Presented ideas persuasively to the client
• Oversaw talent scouting and director selection
• Managed the production team to ensure high-quality execution

Results

The campaign significantly boosted donor registrations for Donor Network AZ during its run, demonstrating its effectiveness in engaging the target demographic and driving action.

Donor network AZ

CAMPAIGN CONCEPTION, ART DIRECTION, EXECUTION

As Creative Director, I spearheaded an additional mini-campaign for Donor Network AZ, focusing on elevating general awareness for this vital non-profit organization. This comprehensive campaign showcased my ability to conceptualize and execute multi-channel marketing strategies that drive engagement and action.

Campaign Components

• 30-second video for digital and broadcast platforms
• Compelling radio spot
• Digital banner ads
• Conversion-optimized landing page

This multi-faceted approach ensured maximum reach and impact across various audience touchpoints.

Creative Process

• Collaborated closely with the copywriting team to develop innovative concepts
• Led presentations to the client, effectively communicating our vision and strategy
• Oversaw the talent scouting and audition process
• Handpicked a director and production team aligned with our creative vision
• Collaborated with sound and editing team

Project Management

• Guide a creative team through ideation to execution
• Manage client relationships and expectations
• Coordinate across multiple media channels for a cohesive campaign
• Ensure all elements aligned with the overarching goal of increasing donor sign-ups

Listen to the radio spot:

SHoppers supply
commercial, Photoshoot, website

CONCEPTION, ART DIRECTION, EXECUTION

I led a comprehensive brand visibility campaign for Shoppers Supply, a new entrant in the Arizona market. This project showcased my ability to develop and execute multi-faceted marketing strategies that effectively communicate a brand's value proposition across various channels.

Broadcast and Multimedia Video

• Addressed the challenge of showcasing a diverse product range within a standard commercial format
• Developed a script featuring three distinct scenes to highlight different aspects of Shoppers Supply's offerings
• Incorporated strategic call-outs to emphasize product variety
• Sourced actors who authentically represented the brand
• Identified a versatile shooting location
• Coordinated with the director, production team, and talent to efficiently shoot three spots in a single day
• Collaborated with sound and editing team

Website Redesign

• Spearheaded a website overhaul to align with the brand's expansion goals
• Prioritized the integration of extensive product and store photography to enhance visual appeal and user engagement

Custom Photoshoot

• Collaborated directly with the client and photographer to organize a large-scale photoshoot
• Oversaw the production of hundreds of product images and store photographs
• Ensured visual consistency and brand alignment across all photographic assets

Results and Impact

The combined efforts of the broadcast commercial and website redesign significantly boosted Shoppers Supply's brand recognition in the Arizona market. This comprehensive approach supported their expansion efforts by:

• Increasing brand visibility through targeted broadcast media
• Enhancing online presence with a visually rich, product-focused website
• Creating a cohesive brand image across multiple touchpoints

Wickenburg ranch
Commercial & Photoshoot

CONCEPTION, ART DIRECTION, EXECUTION

I spearheaded a comprehensive marketing campaign for Wickenburg Ranch, an expanding golf community north of downtown Wickenburg. The project encompassed both a commercial production and an extensive photoshoot, aimed at showcasing the community's modern living amidst stunning natural landscapes.

Commercial Production

• Selected a production company with expertise in capturing the essence of luxury communities
• Cast actors who authentically embodied the Wickenburg Ranch lifestyle
• Curated wardrobe selections to complement the community's aesthetic
• Scouted locations that best represented the property's unique features
• Directed actors and collaborated with a drone videographer for dynamic aerial shots

Photoshoot Direction

• Orchestrated an extensive photoshoot covering the vast Wickenburg Ranch property
• Implemented creative solutions to work within budget constraints
• Featured actual residents as models, enhancing authenticity and community engagement
• Coordinated complex schedules of resident models and facility availability
• Managed lighting conditions throughout the shoot, balancing natural and artificial light
• Collaborated closely with the photographer to capture the desired ambiance

hotoshoot • branding • Websit

Modesto dairy solutions

BRANDING, WEB DESIGN, PHOTOGRAPHY

Photoshoot • branding • Website

As Creative Director, I orchestrated a groundbreaking marketing initiative for Modesto Dairy Solutions, designed to reshape public perception of dairy farming and highlight the company's pivotal role in modernizing this traditional industry.

Rebrand

• Conducted extensive research on cutting-edge dairy farming technology and design
• Crafted a comprehensive strategy to visually narrate the industry's evolution
• Developed a creative approach to highlight innovation while respecting traditional farming roots

On-Site Photoshoot

• Capture the seamless integration of state-of-the-art technology with farm operations
• Showcase enhanced efficiency and animal welfare through modern design
• Orchestrated scenes that juxtaposed advanced machinery with traditional farm elements
• Directed shots to emphasize the clean, modern aesthetic of updated farm designs
• Ensured visual storytelling aligned with Modesto Dairy Solutions' brand message
• Portrayed dairy farming as a technologically advanced industry
• Highlighted Modesto Dairy Solutions' role in driving innovation

The rebranding successfully reframed dairy farming as a modern, forward-thinking industry, elevating Modesto Dairy Solutions' brand image and reinforcing their position as innovators in agricultural technology

hotoshoot • branding • Websit

Venezia's Pizzeria

BRAND UPDATE, WEB DESIGN, PHOTOGRAPHY

I led a comprehensive rebranding initiative for Venezia's Pizzeria, a beloved family-owned establishment, to modernize their image while preserving their cherished heritage. This multifaceted project encompassed a complete overhaul of their brand identity, spanning their digital presence, visual assets, and marketing strategies.

Rebranding Strategy

Website Redesign

• Crafted an intuitive, visually engaging online platform
• Showcased the menu while conveying the warmth of a family-run pizzeria
• Optimized user experience to drive online orders and engagement

Visual Asset Refresh

• Directed new food photography sessions to elevate menu presentation
• Redesigned product labels to align with the updated brand identity
• Ensured visual consistency across all brand touchpoints

Digital Marketing

• Developed dynamic social media campaigns to boost brand visibility
• Produced video promotions highlighting partnerships with Phoenix Rising soccer team and ASU Football
• Implemented targeted strategies to engage both loyal and potential customers

The rebranding effort successfully:

• Modernized Venezia's Pizzeria's image while maintaining its authentic, family-oriented essence
• Enhanced visual appeal across all brand materials, from website to product packaging
• Leveraged strategic partnerships to expand brand reach and relevance

The revitalized brand identity reinvigorated Venezia's Pizzeria's market presence, attracting new customers while deepening connections with their existing loyal base, ultimately solidifying their position in the competitive food industry landscape.